How
do we evaluate and assess a church?
This is an increasingly urgent question in our time of decline, when
many churches are falling into unviability and facing closure. How do we determine whether a church’s
mission is effective and faithful, and hence worth supporting?
According
to the model we are now thankfully abandoning, churches were evaluated in terms
of what some derisively call the “3-B’s”: butts, bucks, and bricks (membership/attendance,
money, and buildings). We have painfully
discovered that this is a woefully inadequate and inaccurate set of standards
by which to assess a church.
Churches can register high numbers in all three of these areas and still
not be doing effective or faithful mission. At the same time, churches can register quite low on these
scales, and yet communicate the good news to people quite effectively.
We
now accept that the 3-B’s are simply imported from the prevailing economic
order. They only tell us how
successful a church is in terms of an ideology that holds growth and economic
sustainability as primary values.
But these metrics have nothing whatever to do with the mission of the
church, which is based on the teaching of Jesus and the New Testament.
This
mission, as variously articulated in the New Testament, always has to do with
touching people in some way with the good news of God’s love revealed in Jesus
Christ. I suggest that a more
accurate and instructive way of assessing a church’s missional effectiveness is
by looking at the “lives touched” by its ministry, both quantitatively and
qualitatively. That is, how are
individuals being touched by the grace of God in Jesus Christ by the power of
the Holy Spirit, in and through the work of a particular gathering of
disciples?
Once
we start thinking in these terms, it becomes apparent that there are different
ways and degrees to which people are touched by the good news. Some are more intense, personal, and
intentional than others. Certainly
a person who attends worship regularly is impacted far more strongly by the
message of the good news than someone who drives by the church and merely reads
the message board. Although certainly
both are “touched” by that church’s mission.
So
I suggest four levels of intensity in the way a church touches people with the
good news of Jesus Christ.
1. Primary. These are people who participate regularly and consistently
in the worship and other ministries of the congregation.
· -- They support the church with
their time, talents, and money.
· -- They serve on church boards and
hold offices.
· -- They engage in spiritual
practices.
· -- They participate in educational
opportunities.
· -- They may be equipped to teach, lead
worship, pray publicly, give pastoral care, and even preach.
· -- They understand themselves to have
a personal calling from God to do specific mission in the community.
· -- They are often elected to
positions of leadership.
2. Secondary. These are people who attend and participate in the mission
of a particular church more sporadically and situationally.
-- They attend worship, but infrequently
and irregularly.
· -- They may come to some church
programs like educational classes, mission and service efforts, and enroll
their children in church school/confirmation.
· -- They may contribute financially,
though usually at a lower level.
· -- They may be family-members of
others who participate in the church.
3. Indirect.
These are people who are touched by the church’s mission but
would not consider
themselves to be a part of the church.
-- They participate in activities
hosted in the church’s building (eg. AA, a daily nursery school, a counseling
service).
-- They may lead or benefit from
mission activities funded by the church, whether in the area of social services
or evangelism.
-- They may choose to receive the
church’s outreach in social media (Facebook friends and likers, Twitter
followers, etc.)
-- They may be members of other
groups served or supported (eg. people visited in nursing homes, hospitals,
prisons, or members of other faith communities).
-- They may attend church events for
the public (eg. concerts, art exhibits, lectures).
-- They may have attended a wedding
or a funeral in the church, or performed by the pastor.
-- They may participate in another
congregation with which the church is denominationally or otherwise affiliated.
4. Incidental. These are people who
are touched by the mission of the church in very small ways.
· -- They read the sign board as they drive
by.
· -- They might see the church’s name
in newspapers, receive mass mailings, have friends or acquaintances in one of
the other 3 categories, etc.
· -- They may simply be neighbors of
the church or the pastor.
· -- They have been made aware that
the church is there, and not much more than that… but they do have that
connection.
It
seems to me that these would be more instructive – and yet still quantitative –
categories for measuring the effectiveness of a church’s mission in terms of
lives touched. The model clearly
needs more development. Stay
tuned.